AirAsia vs Tiger Airways

"If Tigers were meant to fly, they would be born with wings"

What do you think?
Congratulations, AirAsia won another award - "The Best Airline Advertisement" (if there is such an award)!!!

Interestingly, both airline has many similarities.
Both are budget airline
Both are headed by Tony (AirAsia's Tony Fernandes and Tiger Airways' Tony Davis)

Below is the full-story of the battle:
Fernandes : "We're Asians, not a bunch of white guys running the airline"
Davis        : "It was a racist remark"
Fernandes : "It was a tiny carrier"
Davis        : "Tiger aims to be among the top three global airlines"
< Then, the famous advertisement popped up in Singapore newspaper >
Davis        : "It's no wonder some of our competitors are getting so rattled"

Because of the interesting advertisements from AirAsia, DiGi, Maxis, Celcom... I like reading advertisements more than before. Hopefully, after the advertisement-war, price-war will erupted soon. By then, "Everyone can Benefit"...

Comments

Post a Comment

Popular posts from this blog

A Malaysian Guide to Home Buying Fees & Charges

Image
Like any other country, buying a house and taking a  home loan  / mortgage in Malaysia involve legal  fees & charges  - which many people fail to take into consideration especially when they’re buying a property for the very first time. So to all Malaysians buying your dream houses right now, allow iMoney to show you ALL the fees and charges involved when you buy a house or apply for a home loan.
Read more

How Can A Profit-Guaranteed Investment Be Risky?

Image
Investment professionals love complicating things. Trust me on that. I was once like that. You don’t believe me? The next time you meet people from the investment industry, try asking them to give you a definition of the word “risk”. Investopedia defines “risk” as “the chance that an investment’s actual return will be different than expected...risk is usually measured by the standard deviation of the historical/average return of a specific investment.”   Don’t get me wrong. This is actually a pretty good definition of "risk”... that is if you speak finance. But most people don’t, and if you are like most people, you probably struggled to understand even the first sentence (actual return vs expected return...huh?). Good luck attempting to measure risk! Then, what does RISK mean? Complicated definitions aside, many investment professionals define “risks” consistent with the above definition i.e. in terms of “ uncertainty ” (or “volatility...
Read more

Interviewing Catwalk Guru Benjamin Toong

Image
After interviewing Amber Chia, the Malaysia born international supermodel, this is the second episode. For those who missed the interview, please read " Interviewing International Supermodel Amber Chia " dated 11 April 2011. In conjunction with this, Finance Malaysia Blog continue to highlight some of those successful Malaysian. We strive to bring out the hidden success story of Malaysian, and we are proud to present to you Catwalk guru - Benjamin Toong. Some profile of Benjamin Toong: Founder of Runway Productions Crowned as the catwalk guru of Malaysia in year 2010 3 years experience in runway training, fashion stylist and runway choreographers Fashion stylist for local and international fashion magazines Judge and Professional Runway Trainer for Ford model Supermodel of the world Malaysia 2009 Official stylist of Jiayu Astro CH304 Co-founder of AmberChia Academy The Interview In Malaysia, many people perceived that modelling is of western culture. Can you tell us HOW and...
Read more