Proton loves Perodua to avoid extinction?
There has been a longstanding issue which has to be solved in Malaysia automobile industry – demise of Proton . The national car manufacturer had before storming the local car industry with its popular models such as Wira and Waja . While Proton was unbeatable during that time, Perodua (national 2 nd car manufacturer) had approached Proton for a merger, but was turned down. Now, the whole table turned the opposite direction, with Proton begging for a merger with Perodua. Why Proton so desperate right now? Proton was over-taken as the #1 in Malaysia Proton is running with an half-empty plant Proton must address its problem as soon as possible Why Perodua then? In fact, Proton had identified two main areas where they have to improve on – technology and scale . To address it, Proton chose the technology path because it was the national icon, and only technology expertise could transform the company for the long-run independently. First, Proton approaches Volkswagen, then General Motor...