Lotus: Proton vs Fernandes & co
After racing F1 for barely less than a season, our supposedly 1Malaysia F1 racing team (now known as Lotus Racing Team) are taking their own stance on the Lotus brand. The high-profile brand tussle case has been taken to British court now, in which definitely does not represent the 1Malaysia spirit at all. Although I'm not a F1 fan, I did watch F1 occasionally. Now, I had switched my channel to the court case, which I think is more interesting than on-the-track sensations. In F1, other than performance, everything is about branding and reputation and $$$ . If not, why they dumped in so much money? For the sake of getting a court case? Behind the scene... For Proton , they want to rebuild their fragile brand by using Lotus to showcase their expertise internationally. For Fernandes & co , they want to establish their own brand to oversea especially for AirAsia which flew directly to Europe. And, maybe just participate for fun. Both side ...